CM (Senior) Specialist & Project Manager of Social Media Communications of Digital communications 西门子传播部 (高级)专员 - 新媒体

Job Description

Job Title:

(Senior) Specialist & Project Manager of Social Media Communications of Digital communications

Main Responsibilities:

·         Support to design and implement social media (paid & organic) communications/marketing strategies to reach, engage, convert and retain target audiences based on brand strategy and business needs.

·         Independently design and manage social media communication & marketing projects to enhance brand awareness, drive conversion and support to generate  business opportunities.

·         Social media communications content development – topic identification, storyline development and creation of audience-driven content for various social media platforms and adaptation of existing content from China and HQs teams.

·         Keep exploring new digital/social media platforms/applications.

·         Establish effective communications and good network with business teams/influencers to well engage both internal and external stakeholders.

·         Analyze impact of diverse social media and marketing programs. Leverage and analyze “big data” from social listening, campaign tracking, competitive monitoring, and media to explore deep-insights of target audiences, and improve planning. 

·         Engage and manage digital/social media agencies to support programs, campaigns and community management.


Basic Qualifications:

·         4-6 years of marketing experience, with hands on experience in social/digital communications/marketing.

·         Excellent interpersonal communications and project management skills when working in virtual team across functions.

·         A smart and creative person with strategic thinking, curiosity, priority-setting and self-motivation. 

·         B2B industry know-how and experience will be a plus.

·         Strong mindset to drive business value via exploring social CRM/leads generation/Influencer engagement, and other new digital tactics.

·         Excellent social media content writing.

·         Good written and oral communication skills in English and Mandarin.

·         Must be a strong team player with multi-task capability.

Job ID: 110973

Organization: Communications

Experience Level: Experienced Professional

Job Type: Full-time

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