Demand Generation Manager (w/m/d)


If you really want to make a difference – make it with us

Siemens Mobility is a separately managed company of Siemens AG. As a leader in transport solutions for more than 160 years, Siemens Mobility is constantly innovating its portfolio in its core areas of rolling stock, rail automation and electrification, turnkey systems, intelligent traffic systems as well as related services. With digitalization, Siemens Mobility is enabling mobility operators worldwide to make infrastructure intelligent, increase value sustainably over the entire lifecycle, enhance passenger experience and guarantee availability. In fiscal year 2018, which ended on September 30, 2018, the former Siemens Mobility Division posted revenue of €8.8 billion and had around 34,200 employees worldwide.

Your new role – challenging and future-oriented
  • In your new role you will implement Siemens Mobility Demand Generation Campaigns in close alignment with Sales and implement an Account Based Marketing Toolbox and Campaigns for buying centers in tenders.
  • Furthermore, you will establish the parameters that define the customer journey and its nurturing along defining the ratings for MQLs and SQLs.
  • You will set up reporting’s and dashboards to evaluate and communicate results of Demand Generation- and Account Based Marketing Campaigns. You will ensure optimization of the process through a constant learning and feedback.
  • In addition, you will design, select and implement in close alignment with the IT-department the Siemens MAP (Marketing Automation Platform), and ensure seamless interoperability with the CRM (Customer Relationship Management).
  • You will act as consultant for demand Generation and Account Based Methodologies providing training to your own department and your sales colleagues.

Your qualifications – solid and appropriate
  • You have completed a master’s degree in marketing, communications or related field.
  • You are a digital marketing professional with broad and long-term experience in developing and running demand generation and account-based campaigns under high time and budget pressure.
  • In addition, you bring along working knowledge of Marketing Automation Platforms and Best Practices.
  • You are experienced in handling IT Tools in the Marketing arena, being the owner, implementer and evangelist of their application and implementation.
  • Furthermore, you are used to set up and moderate global teams and you are experienced in negotiating with partners in business and externally with agencies.
  • Strong interpersonal skills, including the ability to interact with and influence at all levels.
  • You are fluent in German and English.
Getting in touch with us – straightforward and direct

if you would like to find out more about Siemens before applying.
+49 (9131) 17 52430
if you wish to discuss any initial questions with our recruitment team. The contact person handling this job ad is Julia Krzystek. 
if you would like more information about jobs and careers at Siemens.

As an equal-opportunity employer we are happy to consider applications from individuals with disabilities.

Job ID: 122189

Organisation: Mobility

Unternehmen: Siemens Mobility GmbH

Erfahrungsniveau: Experienced Professional

Jobtyp: Vollzeit

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