Digital Marketing Communications Specialist

Job Description

Change the future with us.

We are looking for dedicated and talented people who tackle ever-changing challenges, customer needs, and questions from colleagues with clever concepts and creativity.  We embrace change and work with curious minds re-inventing the future of work.  Join us and let us focus together on what’s truly important: making lives better with new ideas and the latest technology around the world.

Why you’ll love working for Siemens!

  • Freedom and a healthy work- life balance– Embrace our flexible work environment with flex hours, telecommuting and digital workspaces.
  • Solve the world’s most significant problems – Be part of exciting and innovative projects.
  • Engaging, challenging, and fast evolving, cutting edge technological environment.
  •  Opportunities to advance your career and mentorship programs on a local and global scale.
  • Competitive total rewards package.
  • Profit sharing available.
  •  Rewarding vacation entitlement with the opportunity to buy and sell your vacation depending on your lifestyle.
  • Contribute to our social responsibility initiatives focused on access to education, access to technology and sustaining communities and make a positive impact on the community. 
  • Participate in our celebrations, social events and offsite business events.
  • Opportunities to contribute your innovative ideas and get paid for them!
  • Employee perks and discounts.
  • Diversity and inclusivity focused.

Siemens is proud to be an eight-time award winner of Canada’s Top 100 Employers, Canada’s Greenest Employers 2018 and Canada’s Top Employers for Young People 2019.

Position Overview:

As a member of Siemens Mobility’s North America Communications Team, this position supports both traditional marketing communications for Siemens Mobility in Canada as well as Digital Communications throughout the North American region.

What will you do?

  • In alignment with Siemens Mobility Canada senior management and Siemens Mobility North America Communications enhance brand visibility through digital campaigns and traditional marketing communications activities.
  • Work with customers to maximize visibility for seamless entry-into-service and other project milestones through co-marketing activities.
  • Support development and execution of communication plans that supports new sales campaigns, including stakeholder mapping, identifying communication tactics and measurement against KPIs.
  • Act as liaison for Siemens Mobility Canada within Siemens Mobility North American Communications Team.
  • Drive North American digital strategy and development of digital content.
  • Develop and executive demand generation campaigns in support of sales campaign.
  • Work with Global Siemens Mobility digital team to support website development, search optimization and maintenance.
  • Manage online performance analysis and reporting.
  • Support North America Communication Team with email marketing and marketing automation process.
  • Manage digital advertising on search and social channels.
  • Collaborative project management across businesses and countries, with growing understanding of rolling stock, rail infrastructure, customer services, and intelligent traffic systems businesses.
What will you need to succeed?

  • Degree in Communications, Marketing, IT or related field
  • 5-7 years proven communications and digital marketing experience.
  • Demonstrated digital demand generation campaigns that support large scale bids.
  • Advanced understanding of content management systems, digital content development, information architecture, search engine optimization, web analytics, online advertising, demand generation and marketing automation processes and tools.
  • Demonstrated excellence in writing and editing web content.
  • Superior verbal and written communications skills. Displays ability to effectively communicate information and ideas in written and video format.
  • Ability to work successfully across global audiences, agencies, internal clients and platforms.
  • Experience working in the transportation industry preferred.
  • 15% domestic and international travel

About us.

We share our ideas and champion the people behind them.

Siemens Mobility is the global market leader for mobility solutions that enable the efficient, safe and ecofriendly transport of people and goods – and help improve the quality of everyday life for millions of people around the globe. Our range of offerings includes rail vehicles, rail automation, road traffic management systems and rail electrification. Our data-driven services offer customers unrivaled value-added in the rail sector. Our intelligent mobility solutions increase the availability of infrastructure, optimize throughput and create a new quality of passenger experience. We call this Ingenuity for Life.

Making a difference together we raised $565,000 towards charitable contributions, support over 50 non-profit organizations and planted 1,850 trees in our local communities.    Siemens Canada generates $2.2B in sales with 4,800 employees.   Join our team of approximately 377,000 talented professionals in more than 200 countries/regions and help us tackle the most exciting challenges to build a successful future together.  So, what are you waiting for?  Take your next career step with us.

To learn more about Siemens Mobility, visit our website at

While we appreciate all applications we receive, we advise that only candidates under consideration will be contacted.

Job ID: 184365

Organization: Mobility

Company: Siemens Mobility Limited

Experience Level: Mid-level Professional

Job Type: Full-time

Siemens is committed to creating a diverse environment and is proud to be an equal opportunity employer. Upon request, Siemens Canada will provide reasonable accommodation for disabilities to support participation of candidates in all aspects of the recruitment process. All qualified applicants will receive consideration for employment.

By submitting personal information to Siemens Canada Limited or its affiliates, service providers and agents, you consent to our collection, use and disclosure of such information for the purposes described in our Privacy Code available at

Siemens s’engage à créer un environnement diversifié et est fière d’être un employeur souscrivant au principe de l’égalité d’accès à l’emploi. Tous les candidats qualifiés seront pris en considération pour ce poste.

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