Marketing Manager

Job Description

Responsibilities include but are not limited to:

Develop and execute China Public Relations plan, in close
coordination with Siemens Regional Companies, Siemens DISW Global
Communications and Siemens Digital Industries Communications teams.
Drive technology PR program focused on Mentor, a Siemens Business,
products and services in China
Identify China media outlets appropriate for Siemens Digital
Industries Software, and then build, form and maintain relationships
with key influencers at these targets
Manage distribution of global Siemens news to relevantmedia in
China; may include localization of content
Find and promote customer stories and create necessary content to
tell customer stories in China and about Chinese customers in the rest
of the world
Secure impactful media coverage. Measure impact of work and
communicate results.
Supervise external agencies on initiatives as needed
Work with Siemens colleagues from around the world to establish and
nurture relationships, and to ensure Siemens is helping and is
receiving help to drive media coverage in each country.
Development of press releases
Serve as spokesperson as necessary

Prerequisites and Essential Functions
Solid understanding of B2B messaging and PR
5 years or more of experience in Public Relations or Marketing
Communications
A strong background in strategy, media relations, journalism /
writing and digital PR / social media.
Strong written and verbal skills, interpersonal and communication
skills in English and Chinese
Ability to work with technical subject matter experts to extract the
business value of a product or service and communicate it to both a
technical and non-technical audience.
Ability to multi-task and prioritize
Ability to manage and / or collaborate with internal and external
cross-functional groups
Ability to effectively navigate and leverage a large and complex
organizational structure to maximize efficiency
Experience working with and understanding one or more of the
following industries is a plus: PLM, Manufacturing Operations
Management (MOM), Electronic Design Automation (EDA)

Job ID: 185975

Organization: China

Company: Siemens Industry Software (Shanghai) Co., Ltd.

Experience Level: Experienced Professional

Job Type: Full-time

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