As the Sr. Global Marketing Manager for Digitalization, this role will report directly into the Head of Global Marketing for Automation and Diagnostics IT within the Laboratory Diagnostics Business Area. The individual will be responsible for the global product marketing of the Atellica Diagnostics IT portfolio used by in-vitro diagnostic labs to improve laboratory workflow and positively impact patient care. The position requires close collaboration with global and regional stakeholders and strong leadership and drive to champion the successful marketing, sale, adoption and impact of our digitalization solutions.
Key competencies: Laboratory Workflow Expertise, Product Commercial Marketing, Strong Presentation and Communication Skills, Customer Orientation, Cultural Intelligence
Driving product strategy initiatives and helping regions/countries achieve MTA forecast commitments
Collaborating with regional teams to create reference sites, proof points and relationships with key opinion leaders
Engaging with customers to support regional and country opportunities, establish relationships, gain insight and validate and refine market positioning and sales approach
Creating and maintaining highly effective collateral and sales tools for assigned products
Creating content and delivering country and regional product trainings
Creating and driving successful realization of marketing plans and global launch plans
Leading cross-functional global commercialization teams to successfully launch new products and SW releases
Performing market and industry trend analysis and deep product competitive assessments
Positioning, differentiating, and targeting of respective products in the identified solution segments
Effectively communicating with regional and country internal stakeholders to help address needs
Partnering with members of the global Business Area teams including Marketing Communications, Product Portfolio Management, Marketing Management, Business Management, Healthcare Consulting Services
Planning and supporting VIP engagements, tradeshows, and industry events with delivery of highly effective presentations and product demonstrations
Required Knowledge/Skills, Education, and Experience
Deep understanding of clinical lab workflow and fully conversant with lab operations, terms and technologies
Previous product marketing experience and at least 10 years of experience within the in-vitro diagnostic market
Understands the role and impact that automation and IT can have in improving lab workflow
Degree in Medical Technology, Health Science, Engineering and/or Business Administration
Excellent verbal and written communication and presentation skills
Very customer focused and ability to engage with and establish relationships with customers
Approximately 25% travel required
Job ID: 188563
Organization: Siemens Healthineers
Company: Siemens Medical Solutions USA, Inc.
Experience Level: Experienced Professional
Job Type: Full-time
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