The Marketing Specialist 5 is responsible for the marketing and business management activities consistent with the strategic direction for the service business. S/he operates as a liaison between the service Headquarters and country organizations to drive service strategic priorities, including service revenue generation and service growth, sales support strategies and customer engagement.
The Marketing Specialist 5 reports to the Sr. Director Marketing in the CS Headquarters Americas.
Drives the implementation of the Customer Services (CS) strategic priorities between the service Headquarters and Americas country organizations, including service growth, sales support strategies and customer engagement.
Fosters business maturity and drives service business growth in the Americas countries by deploying the global CS portfolio, optimizing service pricing and profitability, establishing a consistent service sales process in the region and enabling sales channels with tools and materials to be effective.
Leverages customer, market and competitor trends to assess service opportunities in the countries and develop effective marketing strategies for growth.
Supports strategic planning process as required.
Fosters innovation and best practice sharing in the Americas region.
Develops and monitors CS CRM success metrics and works with countries on action plans.
Utilizes the CS Connect Platforms (i.e LifeNet, PEPconnect/connections, teamplay, eCommerce and Smart Remote Services) to drive service business growth in the countries.
Required Knowledge/Skills, Education, and Experience
Bachelor’s degree in Marketing or scientific area of study and typically 10+ years of successful experience in the field of marketing or business management; and successful demonstration of Key Responsibilities and Knowledge as presented above. Advanced degree may be substituted for experience, where applicable.
Project Management skills: Knowledge and skills of Project Management methodologies
Effective communication skills, both written and verbal
Analytical skills to solve complex problems and impact business results
Highly computer-literate with good experience in using Microsoft Office applications; in particular expert knowledge of PowerPoint and Excel
Ability to work and influence in a diverse cultural environment, across multiple countries
Ability to travel as required for the position
Preferred Knowledge/Skills, Education, and Experience
Experience in a service-related environment, and preferably of working in a large, culturally diverse region. Knowledge of service business models.
Knowledge and experience of the healthcare industry and understanding of customer needs and expectations across different markets.
An understanding of Siemens Healthineers product and service portfolio, and customer strategies.
Strong analytical skills, ability to work with customer, operational and financial data.
Organization: Siemens Healthineers
Company: Siemens Medical Solutions USA, Inc.
Experience Level: Mid-level Professional
Job Type: Full-time
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