Sr. Segment Marketing Manager- Non-Acute Care

Job Description

Job Description:

The Sr. Segment Marketing Manager leads all marketing activities for the Point of Care (POC) portfolio with the Non-Acute Care segment in North America. The candidate will have broad responsibilities to develop and execute our marketing strategy for this segment. This is an opportunity to a play a leading marketing role in one of the fastest growing markets in the healthcare diagnostics industry.

Job Responsibilities:

  • Own segment strategy for POC Portfolio by developing, maintaining and executing an 18 month, forward looking marketing plan
  • Test and refine new marketing approaches and channels to reach and engage key stakeholders in the physician office and specialty segments.
  • Design marketing promotions/pricing programs and acts as the voice of the segment
  • Provide insights on portfolio business performance, customer needs, and competitive activity, and designs tactical and operational approaches to maximize opportunities and mitigate risks
  • Collaborate with marketing communication team to create marketing collaterals and support integrated marketing campaigns to generate customer leads
  • Work closely with the Point of Care sales team and the Channel Partners to identify and win over clinical and economic barriers for strategic opportunities at physician office networks.
  • Represent portfolio at major tradeshows and customer events
  • Develop business cases for strategic marketing projects with compelling financial justification
  • Interfaces with sales operations by tracking CRM data and delivering insights from sales processes

Knowledge/Skills, Education, and Experience:

  • Must have demonstrated success in marketing medical products to physician offices
  • A hands-on driver having the ability to think & innovate from both 10,000ft and 10ft, and drive projects from concept to commercial success
  • Passionate about creating disruptive business models and innovative campaigns to drive revenue
  • Ability to derive key insights from data sources and convert them into concrete action plans.
  • Excellent written, presentation and communication skills
  • Strong objection handling and conflict resolution skills
  • Ability to influence the actions and decision making of others in a matrix organization
  • Excellent MSPowerpoint skills
  • Advanced knowledge of MSExcel
  • Must be able to travel 30% or more as required
  • MBA/MS with a minimum of 5+ years of experience in marketing or business development is preferred.


  • #LI-MM1

Organization: Siemens Healthineers

Company: Siemens Healthcare Diagnostics Inc.

Experience Level: Experienced Professional

Job Type: Full-time



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