Siemens Careers

Product Marketing Specialist, Women's Health

Malvern, Pennsylvania

English (US)

Job Description

Division: Siemens Healthineers
Business Unit: Business Administration
Requisition Number: 213875
Primary Location: United States-Pennsylvania-Malvern
Assignment Category: Full-time regular
Experience Level: Mid level
Education Required Level: Bachelor's Degree
Travel Required: 40%

Division Description:

At Siemens Healthineers, we are passionate about enabling healthcare professionals to deliver high quality patient care, and to do so affordably.  A leading global healthcare company, Siemens Healthineers continues to strengthen our portfolio of medical imaging and laboratory diagnostics, while adding new offerings such as managed services, consulting, and healthcare IT services – as well as further technologies in the growing market for therapeutic and molecular diagnostics.
Siemens Healthineers develops innovations that support better patient outcomes with greater efficiencies, giving providers the confidence they need to meet the clinical, operational and financial challenges of a changing healthcare landscape.

Job Description:

Position Overview
The objective of this role is the penetration of Breast Imaging market with Siemens’ Mammography (x-ray based) portfolio. This includes supporting a marketing strategy focused on increasing market share quarter over quarter. This will require involvement with all facets of the portfolio, including R&D, Solutions Implementation, Clinical Education, Field Service and Sale(s) Channels. In short, your efforts will serve as the conduit from the factory’s final design to the use of Siemens products in a working environment.
This position will report to the Business Manager for Women’s Heath within the X-ray Products (XP) Business Unit in the United States.
  • Participates in developing business plans and product introduction plans on a regional basis. Organizes the cross functional activities related to training, documentation, tools, sales, marketing, promotion, service and logistics/manufacturing.
  • Supervises the creation of pricing structures and price positions for products within area of responsibility, including ROI impact.
  • Provides input into the development of new products or to enhance existing products or product lines.
  • Provides semi-complex technical application assistance.
  • Evaluates and monitors product/solutions throughout all stages of Quality Cycle (proposal, definition, build, validation, production, end of enhancements, end of availability, end of support).
  • Independently performs important areas of standard professional level work that typically require processing and interpreting more complex, less clearly-defined issues.
  • Responsible for business plan design, and implementation of internal tools
  • Responsible of the strategic development and execution of all marketing programs for the Women’s Healthcare segment
  • Develops and executes regional product messages and/or creates new segment messaging as needed
  • Communicates KPIs and ROI for  campaigns, programs and pricing to internal audiences
  • Establishes price positioning for all mammography products
  • Owns the customer life cycle, develops KOL relationships, and other
  • programs to deepen the relationship with customers
  • Drives the overall development of the Women’s Health sales channel.
Required Knowledge/Skills, Education, and Experience
  • BS/BA in related discipline, or advanced degree, where required, or equivalent combination of education and experience. 
  • High proficiency in various computer programs, including Microsoft Office suite to produce business reports, spreadsheets, presentations and other softcopy deliverables.
  • 5 years of successful experience in related field and successful demonstration of Key Responsibilities and Knowledge as presented above. Advanced degree may be substituted for experience, where applicable.  Experienced in healthcare business marketing, medical device preferred
  • Demonstrates significant knowledge of organization’s business practices and issues faced to the successful completion of complex assignments and problem resolution
  • Must be able to provide specialized guidance or train support and/or professional staff
  • Excellent written, presentation and oral communication skills
  • Strong intra-organizational and external contacts 
  • Good understanding of capital equipment sales process
  • Strong business acumen, analytical and strategic thinking required
  • Capacity to manage cross functional initiatives
  • Must be able to travel 40% or more as required
Preferred Knowledge/Skills, Education, and Experience
  • Experience in healthcare, capital equipment sales, and/or marketing environments. Exposure to breast imaging (specifically clinical use or workflow optimization).
  • Technical expertise in hardware, software, or IT-related fields.



Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, protected veteran or military status, and other categories protected by federal, state or local law.

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