MindSphere Partner Marketing Manager
Business Unit: Product Lifecycle Management-PLM
Requisition Number: 225197
Primary Location: United States-Georgia-Atlanta
Other Locations: United States-Ohio-Milford, United States-Texas-Austin
Assignment Category: Full-time regular
Experience Level: Mid level
Education Required Level: Bachelor's Degree
Travel Required: 30%
Siemens Digital Factory offers a comprehensive portfolio of seamlessly-integrated hardware software and technology-based services in order to support manufacturing companies worldwide. Siemens PLM Software, a Plano, Texas-based business unit of the Digital Factory Division, is a leading global provider of product lifecycle management (PLM) and manufacturing operations management (MOM) software, systems and services with over nine million licensed seats and more than 77,000 customers worldwide.
For more information, please visit: http://www.siemens.com/businesses/us/en/digital-factory.htm
This role is primarily responsible for driving the development and execution of joint marketing plans and activities with an assigned set of partners headquartered in North America or with international partners’ North America operations. Execution of joint campaigns and tactics such as webinars and regional/local customer and sales-enablement types of events, and supporting partners leading such events, will be the key area of focus for the role. Executing through a combination of direct responsibility and through other teams and vendors, while also helping adapt the joint marketing approach for growth and scale based on learnings and partner feedback, will be critical to success in this role.
Drive or enable the joint and partner-led marketing plans and activities in support of and in conjunction with up to 10 named business partners. Generally these will consist of a mix of custom and programmatic joint marketing activities/tactics and tools, all to achieve or exceed marketing contribution metrics against the partner business. The ability to monitor results and help modify plans as needed to achieve desired results will be a critical success factor as well.
Establish effective working relationships with marketing counterparts within assigned partners based in and/or focused in the North America market, as well as with the corresponding partner relationship and sales managers within Siemens focused on the MindSphere business.
Define and drive joint messaging creation and resulting joint customer-facing and sales-enabling deliverables for use in Siemens-led and/or partner-led sales and marketing activities
Maintain accountability for achieving marketing objectives in relation to joint lead generation metrics and overall marketing contribution to joint pipelines, deliverables production dates & deadlines, and execution deadlines for major and local events per the partner marketing plans.
This position requires an individual who has substantial marketing knowledge and a track record of successful marketing execution and communication skills. Experience in creating successful joint marketing programs with channel or influence partnerships is essential. IoT and/or SaaS/PaaS marketing experience is highly preferred.
Required Knowledge and Skills
- Bachelor’s degree
- Demonstrated “hands-on” track record of building marketing plans and
driving resulting marketing content, campaigns, and activities with
successful outcomes on time and within planned budget
- 5 or more years partner marketing experience with a track record of
success, ideally for or with global/regional System Integrators
- 5 or more years of proven marketing experience in the B2B technology
industry, ideally focused on software marketing
- Strong messaging development, project management, and collaboration
- Ability to work and deliver to a deadline with high quality work
- Ability to work with others and build consensus based decisions
- Ability to travel (20-40 percent)
- Ability to thrive in a fast-paced and rapidly-growing “startup-like”
environment within a large company
Qualified Applicants must be legally authorized for employment in the
Unites States. Qualified Applicants will not require employer sponsored
work authorization now or in the future for employment in the United
Preferred Knowledge/Skills, Education, and Experience
- MBA is desirable or Bachelor’s degree in Marketing or Business
- Strong knowledge of the IOT market