Siemens Careers

Brand Manager- Product Manager Healthcare

Cary, North Carolina
Marketing

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English (US)

Job Description

Division: Siemens Healthineers
Business Unit: Services
Requisition Number: 228317
Primary Location: United States-North Carolina-Cary
Assignment Category: Full-time regular
Experience Level: Senior level
Education Required Level: Bachelor's Degree
Travel Required: 30%

Division Description:

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Job Description:

Brand manager Top Line Imaging Equipment Service Offerings / Product Manager Thin Client Services

 

We are Siemens Healthineers, a global community of designers, engineers, pioneers and entrepreneurs at the intersection of health and technology. We invent, build and invest in service solutions that the world’s best health systems rely on to reduce errors, expand access, and improve outcomes.

As a global leader in the imaging and in-vitro market, the Siemens Services Business management team is looking for a product management talent who can strengthen our team on the commercialization and downstream marketing side. We provide healthcare professionals with equipment, maintenance, clinical education and digital services required to accurately diagnose, treat, monitor and manage patient populations.

We enable our customers to make better decisions based on innovations and high quality educational standards.

 

This role is a hybrid function of Brand Management for our highly customizable cross-modality Signature Service product offering and Product Management for syngo.via thin client imaging processing and post-processing services. The successful applicant will join the Business Management/Product Marketing Team and will manage, develop and expand the brand of Signature Service and drive growth for software specific service contract captures for the thin client solutions.

 

This position is responsible for maintaining and improving current service portfolio offerings and drives customer focused solutions for its specific modality segment.

The position is responsible for the design, development and implementation of pricing, bundling and ‘Go to Market” strategies of existing and new service offerings.

Owning the downstream marketing process from a product management point of view, the Brand/Product Manager has to integrate data, insight and experience from the Voice of Customer and Portfolio Development teams in his strategies.

 

This position owns customer relationship management activities, supports product definition and requirement engineering, improvement, optimization and strategic positioning as well as driving profitable growth.

The Brand/Product manager helps to define products and target market segments, marketing requirements as well as service sales strategies for the US Market.

The Brand/Product Manager will be responsible for an on-going assessment of customer needs together with the Voice of Customer group.

 

This position reports to the Sr. Director of Product Management within the Business Management Services team. It requires relocation to the Cary, NC area.

 

Responsibilities

  • Develop and/or extend brand recognition for Signature Service
  • Drive growth of software specific service agreements and support the the customer facing teams with contract modifications
  • Define, develops and continuously improves Service products for the USA Market
  • Manage an on-going assessment of customer needs
  • Directs marketing communications activities that provide brand differentiation and result in positive internal and external customer outcomes
  • Develop and co-manage channel strategy to perform the functions necessary to move Service products to the customer
  • Collaborate with the Education Services, Enterprise Services team and the sales team to develop customized offerings for particular customers within each segment.
  • Drive business collaboration across Business Units, Service, Sales, Finance, RA/QA, Legal/Compliance, and Marketing to enhance and mange processes, operations, services, and customer expectations while participating in cross-company initiatives and teams
  • Direct and execute on product management activities including all aspects of Product Marketing that provide brand differentiation and result in positive internal and external customer outcomes.
  • Develop short-mid and long term strategic plans to increase profitability and quality of service deliveries.
  • Focus on providing a positive customer experience throughout the life cycle of our products or the duration of our customer relationships.

Required Knowledge/Skills, Education, and Experience

  • In depth knowledge of Healthcare equipment service offerings and thin client imaging processing solutions
  • Experience in brand management and/or product management including up-stream and down-stream marketing
  • Extended experience and understanding of “Go to market” strategies and implementation of business plans
  • Strong process understanding of equipment maintenance and product offerings
  • 10+ years healthcare experience in service operations, product management, or service/sales management
  • Must have excellent communication skills and the ability to set priorities and manage multiple stakeholders
  • Excellent writing skills with the ability to present complex ideas on paper and in presentations
  • Analytical skills as well as an in-depth understanding of educational methodologies
  • Ability to work effectively in a team environment and being able to influence the actions and decision making of others in a matrix organization
  • Demonstrates extensive knowledge in field of specialization or multiple disciplines to the successful completion of complex assignments.
  • Project Management, Lean methodologies and/or Quality Management experience desired
  • Ability to travel 30%

General Requirements
Job Family Responsibilities:

·        Execution of product launch plans and “Go to Market” strategies

·        Organizes the cross functional activities related to training, documentation, tools, sales, marketing, service, logistics /manufacturing.

·        Leads the creation of pricing structures and price positions for products within area of responsibility, including ROI impact.

  • Details the requirements for the development of new products or enhancing existing products or product lines. Provides the most complex technical application assistance.
  • Leads the evaluation and monitoring of product/solution throughout all stages of Quality Cycle (proposal, definition, build, validation, production, end of enhancements, end of availability, end of support).
  • Clinical/technical/educational experience in Healthcare

Education:

·       Bachelor’s degree in marketing, business or related Healthcare education

·       Certification may be required in some areas

·       MBA preferred

 

 

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