Siemens Careers

Marketing Campaign Manager

Livonia, Michigan; Milford, Ohio
Marketing

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English (US)

Job Description

Division: Digital Factory
Business Unit: Product Lifecycle Management-PLM
Requisition Number: 229385
Primary Location: United States-Michigan-Livonia
Other Locations: United States-Ohio-Milford
Assignment Category: Full-time regular
Experience Level: Mid level
Education Required Level: Bachelor's Degree
Travel Required: 15%

Division Description:

Siemens Digital Factory offers a comprehensive portfolio of seamlessly-integrated hardware software and technology-based services in order to support manufacturing companies worldwide. Siemens PLM Software, a Plano, Texas-based business unit of the Digital Factory Division, is a leading global provider of product lifecycle management (PLM) and manufacturing operations management (MOM) software, systems and services with over nine million licensed seats and more than 77,000 customers worldwide.

For more information, please visit: http://www.siemens.com/businesses/us/en/digital-factory.htm



Job Description:

The purpose of Campaign Lifecycle Management (CLM) team is to provide

strategic planning, management and quality assurance of global

campaigns in order to accelerate the coordination, launch and execution

of campaigns thereby maximizing their effectiveness and the efficiency

of their execution.

Team members should have knowledge of all types of marketing campaign

tactics. They should have a deep understanding of campaign development

using the optimal “marketing mix” of tactics for the targeted personas

and in techniques used to measure the effectiveness of those campaigns.

Team members should also have knowledge and experience inproject

management including scheduling timelines, resources and assets.

In addition to technical skills, the CLM team members must be highly

proficient in communication and coordination with other internal

organizations. The success of the CLM mission relies heavily on

building relationships with all other aspects of the marketing

ecosystem including product marketing, field marketing, and marketing

service centers (e.g. GDMC, Marcomm, etc.).

Candidates must have strong marketing experience and several years’

experience in enterprise software.  Project management skills and

experience are required. The role requires the ability to work with

minimal supervision and the candidate will have latitude for decision

making, as well as ownership of campaign projects and tasks.

The CLM Campaign Manager is a member of a global team that must work as

a cohesive unit from disparate locations. As well, they will be working

directly with counterparts from each of the go-to-market organizations

within Siemens PLM GSM&S. This includes all product marketing

organizations, field marketing in all zones and countries, the Global

Digital Marketing Center, the Marketing Communications organization,

Technical Marketing, and others.

The campaign management role spans all phases of the campaign lifecycle

including both development and execution. The role will have varying

degrees of responsibility for detailed project management of marketing

content development depending on the correspondingbusiness segment.

This position requires individuals who have extensive marketing

knowledge and understanding of marketing processes with strong project

management and communication skills.

 

The base requirements for this role are:

• Marketing qualification

• Proven marketing experience in the software industry

• Strong knowledge of the PLM market

• Strong project management and collaboration skills

• Ability to work and deliver to a deadline with high quality work

• Strong communication skills

• Ability to work with others and build consensus based decisions

• Ability to collect input from various teams and decide optimal plan

• Travel will be required up to 15%



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Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, protected veteran or military status, and other categories protected by federal, state or local law.

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