Siemens Careers

Cloud Product Marketing Manager

Livonia, Michigan; Plano, Texas; Milford, Ohio
Marketing

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English (US)

Job Description

Division: Digital Factory
Business Unit: Product Lifecycle Management-PLM
Requisition Number: 229915
Primary Location: United States-Michigan-Livonia
Other Locations: United States-Ohio-Milford, United States-Texas-Plano
Assignment Category: Full-time regular
Experience Level: Senior level
Education Required Level: Bachelor's Degree
Travel Required: 25%

Division Description:

Siemens is a global technology powerhouse that has stood for engineering excellence, innovation, quality, reliability and internationality for more than 165 years. As a global technology company, Siemens is rigorously leveraging the advantages that this setup provides. To tap business opportunities in both new and established markets, the Company is organized in nine Divisions: Power and Gas, Wind Power and Renewables, Energy Management, Building Technologies, Mobility, Digital Factory, Process Industries and Drives, Healthineers and Financial Services.

The Siemens Digital Factory Division offers a comprehensive portfolio of seamlessly integrated hardware, software and technology-based services in order to support manufacturing companies worldwide in enhancing the flexibility and efficiency of their manufacturing processes and reducing the time to market of their products.

For more information, please visit: 
http://www.siemens.com/businesses/us/en/digital-factory.htm



Job Description:

 

Digitalization changes everything.  It is changing our daily lives as

well as existing business models and the Cloud is becoming more and

more central to it.  We’re looking for an innovative marketer,

motivated to be part of an agile team enabling companies to realize

innovation in the way they bring products to life.  The Cloud Marketing

Manager will be a team-oriented individual member of the company’s

Cloud Marketing team.  Being comfortable working in a matrixes

organization with other marketing functions and business segments will

be crucial to this role.

 

Integral to this role is the planning, development, and execution of

initiatives and campaigns to deliver core value-based messages that

resonate with specific audiences.  These activities drive awareness,

interest, and demand for our Cloud solutions.  Focus will be in the

areas of designing SaaS and Cloud offers including development of

launch plans, messaging, and promotion development, as well as pricing,

packaging, instrumentation, analytics, and service design.

Ideal candidates are experienced in technology product marketing and

are passionate about the success of both developers and customers. They

are able to develop and deliver messages to communicate business values

and technical concepts in clear and concise customer and developer

value propositions.  Ideal candidates also enjoy building collaborative

relationships to enable the success of large matrixed teams.

 

Responsibilities

• Develop and execute launch plans for new product features or

initiatives, working closely with product management, communications,

engineering, design, support, and sales teams

• Collaborate with product strategy, engineering, and product

management define and deliver clear value propositions and product

positioning of our Cloud offerings for customers and developer

partners.

• Identify, develop and or manage the creation of engaging content to

tell our story, including videos, web, social media, and more.

• Through programs and initiatives, build awareness of and educate

external customers of the value of our Cloud solutions

products/solutions.

• Be a strategic partner with product teams with a pulse on our

customer and developer partners, their journeys, and overall market and

competitive landscape.

• Partner with business segment marketing teams todrive and showcase

Cloud messaging at events, with partners, and in the customer and

developer markets.

• Develop a clear and effective product marketing plan and drive its

execution out to customers and developer partners.

• Collaborate with and manage communications with internal and external

stakeholders as needed.

• Measure and assess the effectiveness of programs, initiatives and the

various tactics and collateral assets related to them.

Required Knowledge/Skills, Education, and Experience

• Minimum Bachelor’s degree in Marketing, Business, Engineering, or

related field.

• 3+ years’ work experience in software product marketing with at least

1year of experience in a field facing role.

• Marketing or selling to small and medium businesses

• Experience in both the Software as a Service (SaaS) and with software

platforms

• Excellent English communication skills

• Proven written and presentation communications, including the ability

to develop clear messaging concepts and author appropriate content to

support marketing execution and sales enablement

• Willing to travel up to 25%

• Excellent people and management skills to interact with staff,

colleagues, cross-functional, and cross-business teams, as well as

third parties

• Proven knowledge of marketing principles and practices with

demonstrated experience in  events, reputation, demand generation,

references, and Marketing/CRM systems

• Effective and comfortable with multitasking to handle many

assignments simultaneously

• Ability to develop strong trust-based relationships

• Ability to work with variety of different cultural and business

environments

• Extensive experiencewith Microsoft Office and ability to learn new

productivity software skills as needed

 

Preferred Knowledge/Skills, Education, and Experience

• Experience marketing cloud-based Software as a Service (SaaS) and

cloud platforms a plus

• Selling to or marketing to developers a plus

• Agile marketing experience a plus

• Experience with Atlassian JIRA and Confluence a plus

• Demonstrated leadership in the planning and launch of a new products

a plus

• Experience with design, simulation, manufacturing, and product

lifecycle software/solutions a plus

• Knowledge of manufacturing industries a plus

• Experience with search engine and social-media based marketing

campaigns a plus

• Experience with inbound marketing a plus

Qualified Applicants must be legally authorized for employment in the

Unites States.  Qualified Applicantswill not require employer

sponsored work authorization now or in the future for employment in the

United States.

 

 

 



Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, protected veteran or military status, and other categories protected by federal, state or local law.

EEO is the Law
Applicants and employees are protected under Federal law from discrimination. To learn more, Click here.

Pay Transparency Non-Discrimination Provision
Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.



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