Siemens Careers

Senior Marketing Manager – Digital Marketer IoT

United States

English (US)

Job Description

Division: Digital Factory
Business Unit: Product Lifecycle Management-PLM
Requisition Number: 233739
Primary Location: United States--
Assignment Category: Full-time regular
Experience Level: Mid level
Education Required Level: Bachelor's Degree
Travel Required: 50%

Division Description:

Siemens is a global technology powerhouse that has stood for engineering excellence, innovation, quality, reliability and internationality for more than 165 years. As a global technology company, Siemens is rigorously leveraging the advantages that this setup provides. To tap business opportunities in both new and established markets, the Company is organized in nine Divisions: Power and Gas, Wind Power and Renewables, Energy Management, Building Technologies, Mobility, Digital Factory, Process Industries and Drives, Healthcare and Financial Services.

The Siemens Digital Factory Division offers a comprehensive portfolio of seamlessly integrated hardware, software and technology-based services in order to support manufacturing companies worldwide in enhancing the flexibility and efficiency of their manufacturing processes and reducing the time to market of their products.

For more information, please visit:

Job Description:

Digital Marketer - The IoT and Analytics Senior Marketing Manager will

be a team-oriented and dedicated individual participating in a creative

environment to develop solution collateral targeted for multiple

audiences including: campaign customer personas, executive/CXO,

manufacturing/ plant directors, solution users, and Siemens PLM

Software sales force.

You will create solution content that highlights the business value,

impact and clearly communicates what specifically our IoT and big-data

analytics products do in support of our customer’s digital journey, and

current business processes.  The content is used in a variety of places

including direct sales engagements, marketing campaigns and programs,

demonstrations, social media, internet, intranet, web, online store,

eLearning, events, conferences and trade shows.

You will help create demonstrations and required documentation, videos,

images and standards processes with the overall goal of improving Sales

worldwide.  You will establish relationships with Product Management,

Industry and Business segment Product Marketing to maintain your

solution proficiency and competitive positioning. You will work under

direction to accomplish group tasks.

Pride of ownership is critical to keeping the solution collateral and

digital campaigns you create the best our corporation has to offer.

Attention to detail and an eye for quality, along with the ability to

grasp and translate technical capabilities into benefits is crucial.


• Marketing planning – Assist in development of marketing plans with

cross-functional teams and ensure they are consistent with company's

goals and objectives, and kept up to date.

• Solution content – Develop and curate effectual product positioning

and messaging that differentiates your products in the market. Create

compelling marketing materials that underscores the primary messages,

targeted to personas of all levels of consumers, from executives to

solution users

• Demand generation – create content in an ongoing basis for global

marketing campaigns and Industry solutions using an arrayof marketing

channels including social media

• Sales enablement – communicate the value proposition of the products

to the sales team and develop the sales tools that support the selling

process of our products

• Product releases – support the release of new products with impactful

collateral, social media, and multimedia

• Market intelligence – solid analytical skills, understand target

market for solutions, competitors, ongoing understanding of market to

support solution positioning and sales tactics

• Customer intelligence - Maintains close relationship to customers for

awareness of customers' needs and perspectives

• Communications and Presentation – excellent effectual writing,

communication and presentation skills, able to present externally and


• Demonstrations – ability to translate marketing messages into

supporting solutiondemonstrations. Able to demonstrate the solution

and capture AVIs for use internally and externally

• Digital Enterprise  - Understanding of how PLM and IoT solutions fit

in the digital enterprise and ability to communicate this clearly


Required Knowledge/Skills, Education, and Experience

• 3+ years of software product marketing experience with at least 1

years of experience in a field facing role

• Typically will require 3 or more years of experience with

demonstrated knowledge of IoT or IIoT and data analytics topic

• Bachelor’s in business or marketing

• Proven written and presentation communication skills

• Willing to travel 25%

• Excellent people and management skills to interact with staff,

colleagues and cross-functional teams, and third parties

• Effective and comfortable multitasking to handle many assignments


• Proven knowledge of marketing principlesand practices

• Excellent time management, interpersonal, communications, decision

making, presentation and organization skills

• Able to coordinate with technical and marketing resources from

multiple areas of the company

• Solid presentation/communications skills are required

• Ability to develop strong relationships and build confidence and

trust within Marketing, Product Development and Sales

Ability to work with variety of different cultural and business


Preferred Knowledge/Skills, Education, and Experience

• Experience marketing cloud-based Software as a Service (SaaS) aplus

• Experience with social-media based marketing campaigns a plus

• Experience with inbound marketing a plus

Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, protected veteran or military status, and other categories protected by federal, state or local law.

EEO is the Law
Applicants and employees are protected under Federal law from discrimination. To learn more, Click here.

Pay Transparency Non-Discrimination Provision
Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.

Can't find what you are looking for?

Let's stay connected