Marketing Director, Automation and IT Solutions - LD North America
Business Unit: Laboratory Diagnostics
Requisition Number: 237635
Primary Location: United States-Illinois-Hoffman Estates
Assignment Category: Full-time regular
Experience Level: Mid level
Education Required Level: Bachelor's Degree
Travel Required: 25%
Marketing Director, Automation and IT Solutions - North America, will lead a team of approx. four (4) Marketing Managers responsible to aggressively drive and develop the value propositions and effective commercial strategies to increase the installed base of Total Lab Automation (TLA) instrument solutions and to effectively market and commercialize our diagnostic IT solutions such as Atellica Process Manager, Atellica Inventory Manager, Atellica Data Manager.
The Marketing Director, Automation and IT Solutions will lead the development and implementation of marketing programs, channel and pricing strategies to ensure the growth and expansion of assigned portfolio, and be responsible for product positioning strategies and product commercial lifecycle management for the U.S. marketplace.
The Marketing Director, Automation and IT Solutions is the key liaison with Global Product Marketing to provide the US customer perspective and collaborate in development of product business cases to drive the TLA and IT portfolio strategy and prioritization of TLA and IT development resources to meet needs of the US customer market.
Candidate must be able to articulate the innovation and positioning of Siemens Healthineers products to the clinical community and have strong appreciation for the technical needs and challenges of diagnostics industry in the US market. Additionally, have and maintain expert knowledge of the competitive landscape (menu breadth/ depth and development pipelines), and technical expertise in clinical instrument and IT solutions utilization.
Effectively manage the team of Marketing Managers; drive performance, employee engagement and cultivate a high performing culture
Oversee the planning and launch of TLA instrument solutions and associated IT solutions, including pricing, positioning, targeting, promotion, sales education & customer rollout.
Develop and deliver expert-level customer presentations on the clinical advantages of the Siemens Healthineers product portfolio.
Build long term relationships with key management within customer accounts.
Assess IT menu needs from a clinical and technical perspective as liaison with Global Product Marketing in the development of product business cases, representing the voice of the US customer.
Responsible for portfolio life-cycle management for US TLA and IT portfolio, ensuring effective product health communications and end of sales notifications in collaboration with Global Product Marketing.
Develop and lead training curriculum for Specialist sales role.
Coordination with Clinical/Scientific marketing team for development and use of collaboration studies.
Position is based out of the Hoffman Estates office with ability to travel 25% when needed.
Required Knowledge/Skills, Education, and Experience
Education: Minimum of BA/BS degree in medical health sciences (Medical Technology, biology, clinical Chemistry, etc.) or in business or marketing
8 or more years’ marketing experience and strong in both marketing and lab diagnostics
8 or more years’ experience managing direct reports
In-depth knowledge of the lab and competitive laboratory testing methodologies, especially in area of Chemistry and Immunoassay testing
Excellent and demonstrated skills in leading people, driving accountability and providing creative customer communication
Excellent and demonstrated skills in interpersonal communications and presentation skills
Excellent and demonstrated skills in MS software application