Business Unit: Building Products
Requisition Number: 238985
Primary Location: United States-Illinois-Buffalo Grove
Assignment Category: Full-time regular
Experience Level: Entry level
Education Required Level: Associate's Degree / College Diploma
Travel Required: No
The Siemens Building Technologies Division is the North American market leader for safe and secure, energy-efficient and environmentally-friendly buildings and infrastructure. As a technology partner, service provider, and system integrator, Building Technologies has offerings for fire protection; life safety; and security as well as building automation; heating, ventilation, and air conditioning (HVAC); and energy management. Since 1995, Siemens has helped to modernize nearly 7,000 buildings worldwide, including important American landmarks such as World Trade Center Memorial, Times Square Building, Carnegie Hall, Walt Disney World and the Mount Vernon Estate.
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Product Marketing Specialist – Field Devices
The marketing specialist will support the senior product marketing manager for the Field Devices unit with creation and delivery of HVAC product marketing programs and sales support tools. This role will collaborate with marketing communications, sales enablement and product management to execute the marketing plan.
Creates marketing assets (literature, presentations, videos, etc.) used to educate channel partners and end users working with staff from other departments and/or agencies.
Coordinates product photo shoots as needed to support new launches.
Maintains content posted on websites and sales applications as needed
Coordinates webinar events and support communications
Monitors the market and identifies creative opportunities to effectively promote solutions and products.
Supports trade show and event planning as needed.
Adheres to marketing plan within budget.
Prepares performance reports on marketing program results.
Understands channel sales process to support creation of channel sales tools as needed through the customer journey.
Supports ad hoc marketing programs as identified by the business to achieve customer specific or product specific objectives (partner marketing on-boarding, sales playbooks, etc.)
Required Knowledge/Skills, Education and Experience
1+ years of B2B product marketing experience is required. Industrial or technical marketing experience highly desired.
Bachelors degree required.
Understanding of literature development and creative production with agencies.
Knowledge of video production required and video editing skills strongly desired.
Strong writing skills.
Strong multi-tasking and organizational skills. Knows how to prioritize effectively to achieve the best outcome.
Highly proficient with Microsoft Office.
Familiarity with digital marketing best practices.
Possess a creative mindset to promote competitive differentiation – knows how to translate benefits and outcomes from product features and solutions.
Channel partner marketing experience a plus.
Strong team building skills to foster productive working relationships internally and externally.
Excellent communicator and presenter.
Experience/knowledge of HVAC market a plus.