Siemens Careers

Global Marketing Manager - Market Analytics and Competitive Intelligence

Malvern, Pennsylvania
Marketing

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English (US)

Job Description

Division: Siemens Healthineers
Business Unit: Digital Services
Requisition Number: 240814
Primary Location: United States-Pennsylvania-Malvern
Assignment Category: Full-time regular
Experience Level: Senior level
Education Required Level: Master's Degree
Travel Required: 20%

Job Description:

Now’s our time to inspire the future of healthcare together
 
Siemens Healthineers are committed to helping healthcare providers succeed globally in today’s dynamic environment. We are inspired to transform the way things are done – because we want what is best for our people, our customers and ultimately, the health of everyone. While we invest in engineering excellence – cutting-edge medical technologies and services – we don’t stop there. We also invest in our 48,000 people who have the hearts of pioneers and minds of engineers, and are highly committed and connected in the healthcare industry. Join our team now as a Global Marketing Manager.
 
Position Overview
The Global Marketing Manager will develop and implement the marketing analytics, tools and processes, and competitive intelligence strategies for Digital Services.  Combining research and analytics in order to provide sales and marketing with the current assessments of market dynamics and opportunities, and project the future actions of competitors to gain dominance in the digital healthcare space.
 
Responsibilities
  • Define analytic approaches, integrating multiple analyses, and develop analytic understanding of the competitive landscape.  Systematically collective insights into customer and market trends, industry changes and preferences through the capture and analysis of the relevant data.
  • Develop strategic and tactical recommendations through analytics and insights to measure, strengthen and optimize our market position, brand perception and target audience.
  • Develop a thorough, fact-based understanding of customer segments and behaviors to identify robust business opportunities to drive our product development, marketing and sales strategies.
  • Develop and implement program for dissemination of market and competitive intelligence to internal stakeholders, including training on relavent tools and messaging.
  • Leverage qualitative and quantitative research methodologies to understand customer and market needs and desired experiences.
  • Provide input into hypotheses under consideration and contribute to the overall DS Marketing strategy.
  • Synthesize complex ideas and effectively use graphics and visuals to communicate ideas and information
 
Required Knowledge/Skills, Education, and Experience
  • Masters in Marketing, Business Administration or related discipline, or equivalent combination of education and experience.
  • Typically 2-5 years of marketing experience or experience developing and implementing analytical tools.
 
Desired Knowledge/Skills, Education, and Experience
  • Experience in the healthcare industry.
  • Strong communication, collaboration, and project management skills.
  • Critical thinking, problem solving, and quantitative and qualitative analysis skills

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Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, protected veteran or military status, and other categories protected by federal, state or local law.

EEO is the Law
Applicants and employees are protected under Federal law from discrimination. To learn more, Click here.

Pay Transparency Non-Discrimination Provision
Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.



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