Business Unit: Diagnostics
Requisition Number: 241691
Primary Location: United States-New York-Tarrytown
Assignment Category: Full-time regular
Experience Level: Mid level
Education Required Level: Bachelor's Degree
Travel Required: 25%
Global Sr. Marketing Manager
role of the Global Marketing
Manager is to serve as business leader for their assigned product lines.
The incumbent is responsible for developing and implementing the worldwide
marketing strategy and commercialization plan for their assigned products. The
Global Marketing Manager is
responsible for the meeting or exceeding the business plan for the assigned
portfolio. The individual represents the market, customer and business needs in
order to ensure successful commercialization in line with the defined business
plan for their products. This individual should be capable of actively
participating in and influencing cross functional teams governing product and
portfolio strategy, product health, and new product development initiatives.
The Global Marketing Manager
must be capable of leading cross functional teams to execute
successful commercialization of new and improved assays. Relationship
development with customers and country sales and marketing organizations is
needed to clearly understand customer needs and translate those needs into
actionable requirements. Active engagement, support of, and strategizing with
country marketing, worldwide, is critical to the success of this role.
The Global Sr. Marketing Manager reports to the Director, Global Marketing. The individual is an interface to regions, countries, key opinion leaders, and end-users and interacts with all members of the BA functions, Marketing/Sales Operations/Communications (MSC) including Global Solutions and Assay Marketing, Marketing Communications and Creative Services Teams) and Product Line Management (PLM) to achieve the objectives of the responsible products. Strong communication and interpersonal skills are required for successful interaction with members of all Business Area functions to achieve objectives. This role actively pulses the industry to understand the competitive environment, anticipates market trends and demands, and capable of developing and presenting business proposals for product / portfolio strategic initiatives.
• Author and execute both marketing and commercialization plans for the assigned product portfolio
- Develop and communicate short- and long-term market strategy for assigned products. Identifies target markets and creates specific customer messaging and value propositions accordingly.
- Lead commercialization teams for successful development and execution of product launch plans and deliverables
- Responsible for the commercial marketing and communication of Atellica Solutions including sales collateral and presentations, and customer presentations
Manage the introduction of Atellica Solution enhancements and modifications. Over sight of trade show materials and displays.
Responds to country and regional questions as well as competitive reviews.
Communicates commercial system enhancement needs to the organization.
Oversees and contributes to: PHT tasks, Service initiatives and Software enhancement
Defines global pricing for assigned products.
Identify and respond to competitors' strategies and products that compete with assigned products.
Collaborate with external agencies and internal colleagues to create impactful promotional materials that include market data, voice of the customer input, and country sales and marketing input.
Provide input and oversight to creation of training materials for sales and marketing in order to maximize execution of the commercialization plan and ensure achievement of the business objectives.
Monitor product health and customer satisfaction for assigned products and contribute to the definition and prioritization of product health improvement programs. Create customer and internal communications relative to product health initiatives in partnership with business unit colleagues.
Desirable Skills and Traits:
• 3+ years previous Marketing experience; global level desired but not required
• Demonstrated success in the launch and commercialization of products
• Previous experience with in-vitro diagnostics
• Previous sales success in a business to business environment
Strong leadership capability
Ability to work cohesively in a team or as an individual contributor
Excellent presentation skills