Marketing Professional 4

Job Description

Organization: Siemens Healthineers
Business Unit: Customer Services
Requisition Number: 245097
Primary Location: United States-North Carolina-Cary
Assignment Category: Full-time regular
Experience Level: Mid level
Education Required Level: Bachelor's Degree
Travel Required: 25%

Job Description:

Position Overview

The Marketing Specialist 4 is responsible for the marketing and business management activities consistent with the strategic direction for the service business.  The candidate operates as a liaison between the service Headquarters and country organizations to drive service strategic priorities, including service revenue generation and service growth, sales support strategies and customer engagement.

The Marketing Specialist 4 reports to the Sr. Director Marketing in the CS Headquarters Americas.

 

Responsibilities

Coordinates the implementation of the Customer Services (CS) strategic priorities between the service Headquarters and Americas country organizations, including service revenue generation and service growth, sales support strategies and customer engagement.

Supports Business Areas in implementing product-specific service strategies in the Americas region.

Fosters business maturity and drives service business growth in the Americas countries by deploying the global CS portfolio, optimizing service pricing and profitability, establishing a consistent service sales process in the region and enabling sales channels with tools and materials to be effective.

Develops and monitors CS CRM success metrics and works with countries on action plans.

Supports countries in implementation of CS Connect Platforms (i.e LifeNet, PEPconnect/connections, teamplay, eCommerce and Smart Remote Services) and creates strategies to drive customer engagement with these platforms.

Drives the culture of customer excellence in the Americas region, supports countries with data analysis and interpretation, helps develop action plans to drive improvements.

Monitors customer, market and competitor trends to guide the effective marketing strategies.

Supports strategic planning process as required.

Fosters innovation and best practice sharing in the Americas region.

 

Required Knowledge/Skills, Education, and Experience

Bachelor’s degree in Marketing or scientific area of study and typically 8-10 year of successful experience in the field of marketing or business management; and successful demonstration of Key Responsibilities and Knowledge as presented above.  Advanced degree may be substituted for experience, where applicable.

Project Management skills: Awareness, knowledge and skills of Project Management methodologies

Effective communication skills, both written and verbal

Highly computer-literate with good experience in using Microsoft Office applications; in particular expert knowledge of PowerPoint and Excel

Ability to work and influence in a diverse cultural environment, across multiple countries

Ability to travel as required for position

At Siemens Healthineers, we are passionate about enabling healthcare professionals to deliver high quality patient care, and to do so affordably.  A leading global healthcare company, Siemens Healthineers continues to strengthen our portfolio of medical imaging and laboratory diagnostics, while adding new offerings such as managed services, consulting, and healthcare IT services – as well as further technologies in the growing market for therapeutic and molecular diagnostics.

 

Siemens Healthineers develops innovations that support better patient outcomes with greater efficiencies, giving providers the confidence they need to meet the clinical, operational and financial challenges of a changing healthcare landscape.

 

Preferred Knowledge/Skills, Education, and Experience

Experience in a service-related environment, and preferably of working in a large, culturally-diverse region.  Knowledge of service business models.

Knowledge and experience of the healthcare industry, and understanding of customer needs and expectations across different markets.

An understanding of Siemens Healthineers product and service portfolio, and customer strategies.

Strong analytical skills, ability to work with customer, operational and financial data.

 

Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, protected veteran or military status, and other categories protected by federal, state or local law.

EEO is the Law
Applicants and employees are protected under Federal law from discrimination. To learn more, Click here.

Pay Transparency Non-Discrimination Provision
Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.

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