Field Marketing Manager for the Americas Siemens Software

Job Description

Organization: Digital Industries
Business Unit: Software
Requisition Number: 246547
Primary Location: United States-Michigan-Livonia
Assignment Category: Full-time regular
Experience Level: Mid level
Education Required Level: Bachelor's Degree
Travel Required: 30%

Division Description:


Siemens is a global technology powerhouse that has stood for engineering excellence, innovation, quality, reliability and internationality for more than 165 years. As a global technology company, Siemens is rigorously leveraging the advantages that this setup provides. To tap business opportunities in both new and established markets, the Company is organized in nine Divisions: Power and Gas, Wind Power and Renewables, Energy Management, Building Technologies, Mobility, Digital Factory, Process Industries and Drives, Healthineers and Financial Services.

The Siemens Digital Factory Division offers a comprehensive portfolio of seamlessly integrated hardware, software and technology-based services in order to support manufacturing companies worldwide in enhancing the flexibility and efficiency of their manufacturing processes and reducing the time to market of their products.

For more information, please visit:

Job Description:

Field Marketing Manager for the Americas Siemens Software

The Field Marketing Manager for the Americas is responsible for all marketing campaign planning and management to drive field execution at an industry and country level for the Americas. At the industry campaign planning and management level the primary area of focus will be Aerospace & Defense, with a secondary focus on Marine. The successful candidate will be accountable and responsible for creating and managing marketing planning and supporting the revenue targets of the Zone in relation of the assigned Industry.
This position requires an individual who has both marketing and sales knowledge with effective planning, creative thinking, communications, execution excellence and communication skills. Knowledge of the market and customer challenges, specific domain experience and the enthusiasm to communicate our Product Lifecycle Management (PLM) vision to the market while supporting our sales team is essential. Must have strong marketing program/project management experience and at least 3 years related marketing execution experience in a related area. Siemens in a highly matrixed organization and this individual contributor role will require excellent collaboration skills – working with and influencing people outside the Americas Marketing team.
As the marketing management lead, you will be responsible for the following functions within your role:
  • Marketing Planning
    • Contribution to and support of direct & indirect target market definitions and go-to-market strategies
      • Responsibility and Accountability for the creation and maintenance of a Zone-wide marketing plan to support the overall Zone and the specific business goals, in alignment with Country/Region Integrated Country Plans and with the corporate guidelines
      • Responsibility and Accountability of fiscal planning of assigned Industry budget
      • Accountability for the tracking at Zone level of Industry program budget spend vs. plan.
  • Demand Creation
    • Responsibility for the development and planning of demand creation campaigns while working with the country/region/zone marketing leader and the relevant sales leaders.
    • Accountability for objectives in relation to lead generation and pipeline contribution.
    • Responsibility and Accountability for the alignment of global marketing campaigns and guidelines with Zone Industry goals, local sales goals and tracking of associated metrics to identify marketing return on investment and plan adjustments.
  • Reputation
    • Accountability for awareness activities, including: press relations, media schedules, opinion leadership, social media plans, and executive engagements.
  • Sales Enablement
    • Involvement in and Contribution to all customer community activities including annual user conferences, customer facing communication and industry forums.
    • Accountability for customer reference programs within the assigned Industry.
    • Responsibility and Accountability over the communication of Industry enablement materials and specific marketing activities to the country management team, as well as the direct and indirect sales forces.
Required Knowledge/Skills, Education, and Experience
  • Marketing qualification, degree (preferred) or equivalent on-the-job experience
  • 3+ years of similar work experience; specific domain experience and a proven track record in the B2B software industry are preferred
  • Strong knowledge of the industrial software market
  • Strong project management and collaboration skills
  • Excellent time management, interpersonal communications, decision making, presentation and organization skills
  • Able to work and deliver to a deadline with high quality work
  • Strong written and verbal communication skills
  • Able to work with others and build consensus based decisions
  • Able to collect input from various teams and develop optimal plan
  • Education Requirements – Undergraduate degree in Marketing or Business. Engineering or Manufacturing background will be considered.
Qualified Applicants must be legally authorized for employment in the Unites States. Qualified Applicants will not require employer sponsored work authorization now or in the future for employment in the United States.


Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, protected veteran or military status, and other categories protected by federal, state or local law.

EEO is the Law
Applicants and employees are protected under Federal law from discrimination. To learn more, Click here.

Pay Transparency Non-Discrimination Provision
Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.

Can't find what you are looking for?

Let's stay connected

Can't find what you are looking for?