Business Unit: Software
Requisition Number: 247327
Primary Location: United States-Ohio-Cincinnati
Assignment Category: Full-time regular
Experience Level: Mid level
Education Required Level: Bachelor's Degree
Travel Required: 5%
- Executing against our search strategy through keyword selection, creating and editing SEO-optimized web pages, backlinking, and a comprehensive inbound marketing approach.
- Executing our paid search strategy through creating new keywords and optimizing for high quality scores.
- Execute marketing automation/email marketing components of approved campaigns, which includes segmentation, email creation, and scheduling.
- Create and edit web pages in an Enterprise Content Management Systems (CMS)
- Collaborate with and support the campaign execution team, focus on meeting team priorities.
- Use online project management tools working in an Agile environment.
- Analyze campaign performance and results using enterprise analytics tools.
- Proof and approve technical copy in terms of grammatical standards and including aspects of tone, adhering to wider Siemens PLM message and context.
- Bachelor’s degree in Marketing, English, Business Administration, Computer Science, Web Development, Mobile Computing, Software Engineering, Psychology, Anthropology, Sociology, or a related field of study
- 3+ years working in digital marketing.
- 2+ years working in search engine marketing (SEO, PPC) and related tools.
- 1+ years working in Eloqua, or similar marketing automation / email marketing platform.
- 1+ years working in a Content Management System / creating registration landing pages.
- Solid understanding of web technology, in-depth understanding of HTML.
- Expertise with Conductor Searchlight.
- International SEO and paid search experience.
- Strong understanding of buyer’s journey and B2B marketing strategies.
- Expertise with SDL’s Tridion Enterprise content management system, or similar tool.
- Expertise with Oracle Eloqua platform.
- Familiarity with Salesforce.com
- Experience with Adobe Analytics or similar online analytics tool.