Search Marketing Specialist - Digital Marketing (SEO-SEM-PPC)

Job Description

Organization: Digital Industries
Business Unit: Software
Requisition Number: 247327
Primary Location: United States-Ohio-Cincinnati
Assignment Category: Full-time regular
Experience Level: Mid level
Education Required Level: Bachelor's Degree
Travel Required: 5%

Job Description:

Search Marketing Specialist - Digital Marketing (SEO-SEM-PPC)
 
Position Overview
 
We are seeking a digital marketer needed to support global campaign execution in a B2B Software company. The ideal candidate is an advanced search engine marketing expert with both SEO and SEM / PPC experience. Background in marketing automation such as Eloqua and using CMS tools such as Tridion would be a major plus! We are an agile marketing team doing big things! This role will make a big impact delivering global marketing campaigns through execution, working with multiple teams and people all around the world.
 
Responsibilities
  • Executing against our search strategy through keyword selection, creating and editing SEO-optimized web pages, backlinking, and a comprehensive inbound marketing approach.
  • Executing our paid search strategy through creating new keywords and optimizing for high quality scores.
  • Execute marketing automation/email marketing components of approved campaigns, which includes segmentation, email creation, and scheduling.
  • Create and edit web pages in an Enterprise Content Management Systems (CMS)
  • Collaborate with and support the campaign execution team, focus on meeting team priorities.
  • Use online project management tools working in an Agile environment.
  • Analyze campaign performance and results using enterprise analytics tools.
  • Proof and approve technical copy in terms of grammatical standards and including aspects of tone, adhering to wider Siemens PLM message and context.
 
Required Knowledge/Skills, Education, and Experience
  • Bachelor’s degree in Marketing, English, Business Administration, Computer Science, Web Development, Mobile Computing, Software Engineering, Psychology, Anthropology, Sociology, or a related field of study
  • 3+ years working in digital marketing.
  • 2+ years working in search engine marketing (SEO, PPC) and related tools.
  • 1+ years working in Eloqua, or similar marketing automation / email marketing platform.
  • 1+ years working in a Content Management System / creating registration landing pages.
  • Solid understanding of web technology, in-depth understanding of HTML.
Qualified Applicants must be legally authorized for employment in the United States. Qualified Applicants will not require employer sponsored work authorization now or in the future for employment in the United States.
 
Preferred Knowledge/Skills, Education, and Experience
  • Expertise with Conductor Searchlight.
  • International SEO and paid search experience.
  • Strong understanding of buyer’s journey and B2B marketing strategies.
  • Expertise with SDL’s Tridion Enterprise content management system, or similar tool.
  • Expertise with Oracle Eloqua platform.
  • Familiarity with Salesforce.com
  • Experience with Adobe Analytics or similar online analytics tool.

 #LI-PLM #LI-DK1

 

Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, protected veteran or military status, and other categories protected by federal, state or local law.

EEO is the Law
Applicants and employees are protected under Federal law from discrimination. To learn more, Click here.

Pay Transparency Non-Discrimination Provision
Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.

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